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is inviting people to receive free repairs, I take all of this with a good amount of humor. Given some of the preposterous things I’ve seen from much more expensive watches and since it sounds like Dreyfuss & Co. This is one of those cost/benefit analysis situations where the potential reward of having unrealistic (putting it lightly) claims on your website outweighs the cost of remedying violations of that claim when consumers approach the brand with issues. might simply find that doing a warranty repair or offering a new watch is a good solution to the problem. If such a thing were to happen, Dreyfuss & Co. Though with this particular watch there is a good chance someone will leave the crown unscrewed and dive into the pool. knows that few people actually take their watches into scenarios that will have water pressure damage them. My guess is that despite the actual water resistance of the watches, Dreyfuss & Co. I don’t know why the company thought it was a wise idea to draft such hyperbole on their website, which to me seems to merely invite controversy.
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seems to feel comfortable calling their watches “totally impervious to water… setting new standards for the watch industry.” Of course, this is impossible, and the Series 1924 isn’t even a dive watch – and my guess is that it has 100 meters of water resistance. Watches thus tend to use the term “water resistant,” along with an indicator of how water-resistant they are (such as 50, 100, 300, 1000 meters, etc.). So why is this shocking? Well, first of all, not even the world’s most serious dive watches can claim to be literally “waterproof.” That is a serious claim that water will never enter the case. suggests that all timepieces that bear the “Seafarer Standard” are “totally waterproof, impervious to water.” Of course, that doesn’t apply to 18k gold watches…
Also on the rear of the case – instead of indicating the water resistance – is the term “ Seafarer.” At first, I had no idea what this meant until I looked it up on the brand’s website.
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informed me that this timepiece is a limited edition of 250 pieces, but I suppose you’d just need to know that given the mere serial number designation on the back of the case. The term “hand-made” implies something about the construction of the parts, while what they are implying is that the watch is mostly “hand-assembled.” They sort of clarify this in the language on their website, but for a watch with parts that are entirely machined (not that there is anything wrong with that) and no hand-decoration, I find it inappropriate to have the term used on the website, let alone used on the actual dial of the watch (where “Hand-Made Switzerland” is written under the logo).Īccording to Dreyfuss & Co., each of their individually serialized watches is hand-assembled, and the serial number is placed on the rear of the case. website use the term “hand-made” to describe the watches. The watch dial as well as the Dreyfuss & Co. I take issue with some language used by the brand which I feel is, at the very least, misleading.
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